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CACulator

CACulator

Free CAC and ROI calculator for blended channels.
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The CACulator is a free tool designed to calculate Customer Acquisition Cost (CAC) and Return on Investment (ROI) for blended channels. It helps performance marketers optimize spend and scale with confidence by providing instant calculations without the need for spreadsheets or signups.

Free
CACulator screen shot

How to use CACulator?

To use the CACulator, enter your total paid media spend, additional costs, number of leads generated, opportunities, average days from lead to customer, number of customers acquired, and total revenue from acquired customers. Then, click 'Calculate CAC' to see your results and receive AI insights.

CACulator 's Core Features

  • Instant CAC and ROI calculations
  • Works with any lead gen to sales pipeline/CRM
  • No spreadsheets or guesswork required
  • Run scenarios to hit target CAC
  • 100% free with no signup required
  • AI insights after calculation

    • CACulator 's Use Cases

  • Performance marketers can use it to optimize ad spend across channels.
  • Startups can calculate their customer acquisition costs to adjust their marketing strategies.
  • Digital marketing agencies can provide clients with accurate ROI calculations.
  • Sales teams can understand the cost-effectiveness of their lead generation efforts.
  • Business owners can scale their operations with confidence by knowing their real CAC.

    • CACulator 's FAQ

    Most impacted jobs

    Performance Marketer
    Digital Marketing Agency
    Startup Founder
    Sales Manager
    Business Owner
    Marketing Analyst
    Financial Controller
    Growth Hacker
    Product Manager
    Entrepreneur

    CACulator 's Tags

    #CAC calculator#ROI calculator#marketing analytics#performance marketing#digital marketing tools